THE MONTH OF RAMADAN IN THE PUBLIC SPHERE: BETWEEN THE TRADITION AND CONTEMPORARY MARKETING TRICKS

Abstract

By the end of the last century in the era of vast democratic changes in the Balkans region, the month of Ramadan, like all the other forms of Islamic rituals, to the great joy of believers, in true sense of the word, stepped out of the intimacy of our homes and the family atmosphere into, until then unknown world of the media. In this article the author brings an insight into challenges facing, especially in the last decade, the Muslims of Bosnia and Herzegovina during the month of Ramadan. The text deals with the attitude of media towards the Muslims particularly during the month of Ramadan, attitude of the Islamic Community towards the challenges represented by organising of the new forms of communication with believers, but also the new forms of the relation of the believers towards the month of Ramadan in the era of consumerism.